Marketing Audit

The purpose of the marketing audit is to identify areas of success and effectiveness, and the inevitable challenges and opportunities that exist within organizations that negatively effect marketing return on investment (ROI). Based on the findings of the audit, recommendations will be made to improve the effectiveness of future marketing efforts.

Marketing and Communications Audit

The Marketing and Communication Audit reviews the impact of business development and marketing efforts.  The audit is tailored to fit the organizations complexity, time-frame, and the availability of resources. Each audit is unique and includes some or all of the following components:

		Organizational strengths and weaknesses
		Organizational goals and objectives
		Core competencies review
		Branding and positioning review
		Differentiation
		Product / services analysis
		Competitive review
		Revenue & pricing analysis
		Marketing collateral
		Web presence and ranking
		Web - search engine optimization (SEO)
		Online advertising
		Traditional advertising
		Public relations
		Events & promotions
		Media mix
		Budget, payback, and ROI analysis
		Forensic audit and review

Contact us today and HIT Brands will work with you to tailor an audit to fit your business needs.